The Development
Playbook

Calculator T-10 / Available

How much must be sold before the project can start?

Convert pre-sales from a vague comfort target into a funding, lender, and sales-velocity threshold.

Assumption set

Project

Gross development value

KES 1.39bn

Funding gap

KES 170.0m

Net deposit rate

7.0%

Expected sales by start

30.0 units

Model checks

  • The required pre-sales level is high; check whether the programme assumes too much market absorption before start.
  • Equity and debt do not fully cover the start threshold without buyer deposits.

Start threshold

Pre-sales test

Wait for sales

Required binding pre-sales

KES 1.39bn

Equivalent to 96 units or 100.0% of GDV, after the cancellation buffer.

Deposits collected

KES 97.4m

Funding cover

83.4%

Sales pace required

19.2 / month

Pace surplus / gap

-66.0 units

Lender condition

KES 487.2m

Unsold stock

KES 0

Sensitivity matrix

Deposit quality vs cost pressure.

Each cell shows required pre-sales as a percentage of GDV. Terracotta cells signal heavy pre-start sales dependence.

Cost / Deposit5%10%15%20%25%
-5%100.0%100.0%84.4%59.6%46.0%
0%100.0%100.0%100.0%80.5%62.2%
+5%100.0%100.0%100.0%100.0%78.3%
+10%100.0%100.0%100.0%100.0%94.4%
+15%100.0%100.0%100.0%100.0%100.0%

Method note

The model compares three practical thresholds: lender-required pre-sales, deposit cash needed to close the funding gap, and a minimum sales signal to support the target project margin.

The result should be treated as a start-gate discipline tool. It excludes escrow rules, tax, refund mechanics, buyer credit quality, irregular milestone payments, and detailed monthly construction cash flows.

Questions / Method

Pre-sales are not applause. They are risk control.

What does a pre-sales requirement calculator measure?

It estimates the minimum binding pre-sales required before a project can safely start or continue funding. The calculation considers lender pre-sale conditions, available equity, debt facility, buyer deposits, funding gaps, cancellation buffers, and sales velocity.

Why are buyer deposits important?

Buyer deposits can reduce the cash gap before construction, but only the net deposit after commissions, legal costs, and likely cancellations should be treated as reliable funding support.

Does meeting the pre-sales number mean construction should start?

Not automatically. The pre-sales threshold is one decision gate. Developers still need approvals, funding documentation, contractor readiness, buyer quality, escrow rules, and updated cost checks before committing to construction.

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