Tool T–05 / Available
A good mix balances value with depth of demand.
Allocate saleable area across apartment types and see what the mix produces in units, revenue, ticket size, absorption, and parking demand.
Mix assumptions
Allocation is measured against total saleable area.
Starting positions
| Product | Area share | Unit area | Price / m² | Demand | Sales / month | Parking |
|---|---|---|---|---|---|---|
| Studio | ||||||
| 1 bedroom | ||||||
| 2 bedroom | ||||||
| 3 bedroom |
Unit schedule
What the mix produces.
Whole units are fitted into each allocated area. Residual area remains visible rather than being silently redistributed.
| Product | Units | Used area | Unit price | GDV | Sellout |
|---|---|---|---|---|---|
| Studio | 46 | 1,472 m² | KES 6.1m | KES 279.7m | 8 months |
| 1 bedroom | 43 | 2,064 m² | KES 8.5m | KES 367.4m | 7 months |
| 2 bedroom | 23 | 1,748 m² | KES 12.3m | KES 283.2m | 6 months |
| 3 bedroom | 5 | 540 m² | KES 16.2m | KES 81.0m | 3 months |
| Total / average | 117 | 5,824 m² | KES 8.6m | KES 1.01bn | 8 months |
Method note
The model allocates saleable area by product share, fits whole units using the stated unit sizes, and calculates unit prices and GDV from price per square metre. Sellout is the slowest product line at the stated monthly absorption rate.
The demand-adjusted mix combines revenue efficiency, demand score, and monthly absorption while preserving product diversity. It is a starting hypothesis, not a statistically derived optimum.
Questions / Method
The mix is a market position expressed as a floor plan.
What is an apartment unit mix?
The unit mix is the allocation of saleable area and unit count across different apartment types. It affects pricing, buyer depth, absorption, parking, design efficiency, and development value.
Should the highest-GDV mix always be selected?
No. A mix concentrated in the highest-priced product may create absorption, affordability, concentration, and financing risk. Revenue should be tested alongside demand depth and delivery constraints.
How should demand scores be set?
Use current enquiries, achieved sales or leases, competing supply, price bands, household profiles, broker evidence, and absorption data. The score is a transparent judgement input, not a substitute for market research.